Payroll advisors see the crisis on a Wednesday: tax deposits, wage runs, and a client who asks to delay processing. Insurance advisors see it when a premium finance conversation turns into “we cannot pay the balance.” Both professions already have trust. Neither profession should become a rogue ISO shop in order to help.
Loanable is a funding marketplace, not a payroll company and not a carrier. Referral partners send your unique partner link. 150+ lenders. 50/50 of Loanable profit on funded deals, Monday ACH, no minimum. You are not the lender. You do not have to learn factor rates to send a competent introduction.
Triggers that are real, not invented
A client asking to skip a payroll run. A workers’-comp audit that produced a bill they cannot pay from cash. A benefits renewal they want to keep without starving operations. A seasonal employer whose deposits dip every winter. Those are business-purpose conversations. A personal auto policy that is late is not. Keep the purpose clean.
- Send the link when the cash timing problem is already on the table
- Do not bundle funding as a condition of keeping their payroll account
- Do not let an outside ISO sit in your office and pressure clients
- Record the referral in your CRM with the same code every time
What you can say about speed
Some working-capital files fund as soon as 24 hours. Payroll still has a statutory clock. Do not tell a client to skip a tax deposit because “funding will hit tomorrow.” That is how you create a double problem. Larger products, including facilities up to $50M, are not a same-week payroll rescue. If they need a long structure, say so and send the right type on the URL.
Keep the core product separate
Your payroll or insurance revenue should not depend on whether Loanable funds. The referral is additive. If you pressure clients into an advance to save a processing relationship, you will lose both. The marketplace split is 50/50 when a file funds. It is zero when they do not apply. That is the correct incentive for a trusted advisor.
Do not let funding save a bad payroll or a lapsed policy
If the client cannot fund payroll legally this week, a marketplace application is not a substitute for telling them the statutory problem. If the policy will cancel at midnight, send the link and still talk about the premium. Loanable matching 150+ lenders will not post in time for every crisis, even when working capital can fund as soon as 24 hours. Do not sell the partnership as a panic button that always works.
Keep the residual off the client invoice. They pay you for payroll or insurance. Loanable pays you Monday ACH with no minimum when a tracked file funds. Mixing those on one statement confuses everyone. your unique partner link belongs in your internal resources, not as a line item that looks like you financed their workers’ comp.
Give clients a real next step when cash is short. Apply to become a Loanable referral partner and keep your unique partner link next to the other resources you already send.