The first MCA is origination. The second is whether you have a business. Merchants who were treated like a one-time bounty will Google a funder when they need another round. Merchants who still have your number and your application link will come back through you. ISOs who do not plan for that are running a lead mill with extra steps.
Loanable attributes the file to the partner link on the application that funded. If the merchant returns through the same partner link, you remain the partner of record on the new file. If they return through a clean search and no code, you are hoping someone notices. Funded renewals pay the same 50/50 of Loanable profit, Monday ACH, no minimum. Loanable is not the lender on the first deal or the second.
Put the link where the merchant will actually keep it
Do not bury it in a closing PDF they will not reopen. Put it in a short thank-you email after funding with a sentence about coming back through the same link if they need another round. Put it in your CRM so whoever answers the phone six months later does not send a generic homepage. Query strings die in URL shorteners and in “helpful” website rebuilds. Test the link after you change templates.
- Same partner code on renewal applications, not a new “house” code
- A calendar reminder before the expected payoff window if you track it
- A conversation about stacking before you originate a second position on your own prior deal
- Honest timing: as soon as 24 hours is possible, not promised
Do not harvest your own merchant into a worse stack
Renewing by piling a new advance on a barely performing first advance is how you blow up a restaurant you already know. If the honest next product is term, send term. The split is the same. If the merchant cannot support another pull, say no. A marketplace of 150+ lenders is not a requirement to fund every call. Products up to $50M are irrelevant on a renewal that should not happen.
Agents and renewal theft
If an agent leaves with a personal text thread and a copied link, they will try to take renewals. That is a contract and CRM problem in your shop. Separate codes make the dashboard honest about who sent the last file. They do not replace a non-solicit you actually enforce. Do not expect Loanable to referee a producer dispute you created by sharing logins.
Treat renewals as a product, not as a surprise. The merchant already knows you. The statements may even be easier. The attribution is the part you can still lose in one bookmarked URL without a ref code.
A renewal conversation that is not a stack-up
Ask what changed in deposits. Ask what they paid off. Ask whether they are about to add another position with a competitor this afternoon. If the honest answer is they cannot support more pulls, protect the relationship and send term through the same partner link. The split is still 50/50. Being the person who said no is how you still get the next legitimate renewal.
Calendar the file. ISOs who “remember merchants” remember the loud ones. The quiet restaurant that paid as agreed is the renewal you lose to a Facebook ad if you never text them from a CRM task. Put the tracked URL in that text. Do not send them to a homepage. Do not promise as-soon-as-24-hour funding as a loyalty perk. Loanable is still not the lender on round two.
Keep the second file. Join Loanable as an ISO partner and send renewals through the same partner link you used on the first funding.