New ISO shops spend their first quarter collecting logos. They think a wall of funder badges is the business. Merchants do not fund because you have badges. They fund because someone collected statements, explained the product, and sent a complete file to a place that would actually look at it. The badges come after, if they come at all.
Loanable is built for that first-quarter problem. You apply as a partner, get a unique partner link, and submit through a marketplace of 150+ lenders. There is no volume minimum to keep the account. Funded deals pay 50/50 of Loanable profit every Monday via ACH, including the first one. Loanable is not a lender and is not going to pretend your brand new shop is a bank.
What to do before you hire a closer
Originate a handful of files yourself. Learn what a complete statement package looks like. Learn how to ask about existing advances without sounding like you are accusing the merchant. Learn how to send the link in a text without stripping the query string. If you cannot do those things, a closer will just scale the mess.
- One CRM field for your Loanable link, not a bookmarks folder
- A document checklist you actually use: statements, ID, voided check if asked
- A rule: no competing application links in the same thread
- A Monday habit: look at the dashboard before you look at the bank
What not to buy
Do not buy a “leads plus funding desk” package that takes your merchants and your economics. Do not pay for a white-label portal that is just someone else’s ISO agreement with your logo slapped on. Do not purchase a public lending API you will never get credentials for. Loanable’s embedded path for software companies is a branded or co-branded apply flow with a ref code, not a REST underwriting API. An ISO shop does not need that story. You need the apply link and the discipline to use it.
Cash flow on deal one
Monthly residual shops train new ISOs to starve. The first file funds, the minimum is not met, and you tell your only producer to wait. Weekly ACH with no minimum is how a two-person shop pays for statements software and a phone bill. Working capital may fund as soon as 24 hours; your payout still follows the Monday calendar. Larger products, including facilities that can reach $50M, will not be your first-month deal. Do not pitch them as if they will.
Keep your marketing honest. You match merchants to a marketplace. You do not fund. You do not guarantee approval. That honesty is also how you stay out of advertising trouble while you are still learning the product menu.
Compliance theater you should skip, and compliance you should not
You do not need a fake “underwriting committee” slide for a two-person shop. You do need to stop advertising guaranteed approval. You need to keep consumer-purpose files out of a business marketplace link. You need a real EIN and a bank account that matches the partner profile so Monday ACH is not a rejected NACHA item on your first funding.
New shops also overspend on dialer tools before they can package a statement set. Reverse that. Ten complete files through unique partner link will teach you more than a thousand skipped-trace credits. Loanable’s 150+ lenders and products up to $50M are coverage for later. Week one is documents, the link, and not lying about 24-hour funding.
Start the shop with a submission path, not a contract drawer. Apply to become a Loanable ISO partner and use your partner link on the first file you actually document.