The most expensive line in a SaaS funding partnership is “we can fund you.” Legal will find it. Users will believe it. Lenders will not back it. You are a software company. Loanable is a marketplace. The lender is whoever funds the file in a network of 150+. If those three nouns collapse into one “we” in your UI, you have built a complaint machine.
The operational model is still simple. Co-branded or Loanable-branded unique partner linkYOURCODE. No public REST lending API that makes you the decision engine. 50/50 of Loanable profit on funded deals, Monday ACH, no minimum. Working capital as soon as 24 hours in some cases. Larger facilities up to $50M when the file and a lender support it. None of that turns you into a bank.
UI language that stays true
Use “apply,” “match,” “lenders,” and “marketplace.” Do not use “approved by us,” “your Loanable line,” or “instant capital guaranteed.” If you show a status, define it. Submitted means submitted. Funded means funded. Anything in between is not a green check you invented for conversion.
- Disclosures near the CTA, not only in a footer nobody opens
- Support macros that refuse to quote rates
- Marketing screenshots that match production apply pages
- No app-store copy that claims you issue business loans
Licenses and your counsel
Whether your company needs a license because you display a funding button is a facts-and-state question for your lawyers. This article is not that opinion. What you can say factually is that Loanable is not the lender and you are sending users to a marketplace apply flow with partner attribution. Do not let growth rewrite that paragraph.
When a user demands that you “just approve it”
Your success team should transfer the expectation: matching happens after a complete application; you do not approve credit. If you try to be the hero, you will promise a box you cannot buy. Keep a partner-success path at Loanable for stuck files. Keep your product path for software bugs. Mixing those queues is how both companies look incompetent.
Review every surface that says “we”
In-app banners, lifecycle email, sales decks, chatbot, app-store listing, status page. Search for fund, approve, advance, and capital. If “we” is doing those verbs, rewrite. “Lenders in Loanable’s marketplace of 150+” can do them. You can introduce a unique partner link. That audit is cheaper than a regulator letter. It is also cheaper than a user who tells a reporter you denied their loan.
Assign a DRI for copy. Product will ship a faster banner. The DRI rejects it. 50/50 of Loanable profit, Monday ACH, no minimum, as-soon-as-24-hour working capital, facilities up to $50M — those facts can appear with the right subjects. They cannot appear as your balance sheet. Embedded solutions stay an apply flow, not a costume charter.
Write the product like you are not a bank — because you are not. Partner with Loanable on embedded solutions and keep unique partner link as an introduction to 150+ lenders, not as a costume for a charter you do not have.