Vertical SaaS companies know the job cost, the job, or the table turn. That is a better funding moment than a generic bank banner. Contractors staring at a materials bill, clinics replacing a chair, restaurants covering a slow month — those are business-purpose stories. They are also how you get in trouble if you talk like you underwrite trades.
A Loanable partnership is still an attributed apply flow: your unique partner link, branded or co-branded, 150+ lenders, Loanable is not a lender. 50/50 of Loanable profit on fundings, Monday ACH, no minimum. You do not need a construction-lending charter. You need a button at the moment the vertical workflow reveals a cash gap.
Map the moment per vertical
Contractors: change orders and supplier invoices. Restaurants: slow weeks and equipment quotes. Medical practices: equipment and expansion, not patient financing unless you have a completely different product. Field services: vehicle and tool replacement. Put the CTA on those objects. Do not put it on every work order as decoration.
- Deep-link equipment type when the object is an asset quote
- Use working capital when the object is a timing gap
- Keep consumer patient or consumer diner credit out of this flow
- Preserve the ref code inside any branded mobile wrapper
Industry language versus lender language
Your users say “job,” “ticket,” “cover.” Lenders say statements and deposits. You can translate. You cannot fill out an application for them without their action. You cannot promise as-soon-as-24-hour funding on a dental buildout that is clearly SBA-shaped. You can say some working-capital files fund that fast. Large facilities up to $50M are a different conversation than a $8,000 oven.
Your vertical brand is the reason this works
They already log into you every day. A generic MCA ad does not have that. Do not waste it by stuffing three competing funder links in a modal. One marketplace, one code, one dashboard. If you operate multiple verticals in one company, use distinct codes so you know which product line produced the file.
Do not ship capital into the wrong vertical workflow
If you sell both contractor job costing and a consumer scheduling add-on, keep the funding CTA on the business admin side. A consumer seeing a capital offer on a personal appointment screen is how you create the wrong-purpose file. Loanable is a business funding marketplace. Your role gates have to match that.
Use distinct ref codes if the company runs multiple verticals, so you can see whether restaurants or trades actually fund. 50/50 Monday ACH still posts to the partner on the code. 150+ lenders still match. As-soon-as-24-hour working capital still is not a job-site guarantee. Facilities up to $50M still do not belong on a $3,000 tool invoice. unique partner link is how you keep the analytics honest across verticals.
If you add capital to a marketplace of subcontractors, decide whether the GC or the sub is the applicant. The EIN on the application has to match who will owe the lender. A vertical workflow that “helps the crew get paid” can accidentally create the wrong borrower. Loanable is not the lender; a provider in the 150+ network will be. Your 50/50 Monday ACH does not make that confusion go away. Keep unique partner link on the entity that actually needs business funding.
Put the marketplace where the work happens. Use Loanable embedded solutions and add a vertical-aware unique partner link path rather than launching a specialty lender you will not staff.